ANYWELL WORLD / DUBAI

A new world
of feeling well

Face. Body. Aesthetics. Everyday wellness.
A considered destination, envisioned for Dubai.

ROOTED IN EXPERIENCE.
READY FOR A NEW CHAPTER.
SCROLL TO EXPLORE
A view inside the current Anywell salon, with illuminated skincare shelves and warm interior details
THE ANYWELL EXPERIENCEOUR UKRAINIAN SPACES
EXPERT CAREHUMAN CONNECTIONEVERYDAY RITUALSA WORLD OF WELLNESS

THE ANYWELL STORY

UKRAINE / SINCE 2018

A world of care.
Built over time.

A Ukrainian wellness brand with an established salon network.

Anywell began as a wellness media platform in 2018. A curated shop followed in 2019, then the first Facial Bar in 2020. Significant investment has gone into developing Anywell in Ukraine, bringing care, products and knowledge into one connected business.

  • 3Operating salons
    in Ukraine
  • 5Additional salons
    planned in Ukraine
  • Built to grow.Substantial investment in developing
    our Ukrainian business
The current Anywell salon, with a central skincare display, soft lighting and a window-side lounge
ANYWELL SELF-CARE CLUB / UKRAINE
01 / FACIAL BAR

Care you can feel.

Facial massage, professional skin rituals and selected device-led treatments.

02 / SHOP

An expert edit.

Ukrainian and international skincare brands, with personal product guidance.

03 / WELLNESS MEDIA

Wellness, shared.

Editorial stories, expert interviews and ideas for everyday wellbeing.

  1. 2018Anywell Mag
  2. 2019Anywell Shop
  3. 2020The first Facial Bar
  4. 2022One brand ecosystem
  5. 2023Wellness Community

THE PERSON BEHIND THE PHILOSOPHY

Feeling well
starts with you.

For Anywell founder Maria Kaufman, wellness is about balance and feeling comfortable in your own life. That perspective shapes a brand built around individual choices and everyday care.

Maria KaufmanFounder, Anywell
Maria Kaufman, founder of Anywell
An Anywell facial treatment using pink cooling globes
ANYWELL SELF-CARE CLUB / THE ART OF TOUCH

THE ANYWELL APPROACH

Expert hands.
Thoughtful science.
A human touch.

We are an innovative wellness brand, always evolving. We keep pace with new skincare technologies, contemporary wellness ideas and the way our guests live, thoughtfully bringing innovation into everyday care.

Expert hands, selected technologies and a personal conversation shape the Anywell approach. Our Dubai vision connects these elements through treatments, recovery and the rituals a guest takes home.

Explore our formats

THE ANYWELL EXPERIENCE

CARE, TECHNOLOGY & EVERYDAY RITUALS

Care,
up close.

Thoughtful facial rituals, selected technologies and the small moments that make caring for yourself feel good.

Anywell's facial-care campaign showing a model with colourful skincare patches
FACIAL-CARE RITUALS
Anywell facial-care imagery showing a handheld skincare device
TECHNOLOGY-LED CARE
ANYWELL / SKINCARE FILM

01 / THE ANYWELL FORMATS

ONE PHILOSOPHY. THREE FORMATS.

Three formats.
One Anywell.

From a quiet room within a sports club to a complete wellness destination, our formats adapt the Anywell approach to different spaces and ways of life.

A FORMAT FOR EACH SETTING

A compact club experience. An open-space skincare studio. An extended destination with private treatment rooms.

Contact us
SPORT / WELLNESS WITHIN YOUR CLUB

Anywell
Sport

1–2 chairs

A quiet private room or a dedicated seated recovery zone within the club.

Located inside an existing padel or sports club, this compact Anywell format brings quick non-invasive facial care, massage and pressotherapy into the club experience.

  • Quick, non-invasive facial treatments and massage
  • Body pressotherapy
  • A seated setup with LED masks and pneumatic compression trousers
Contact us

DESIGNED TO FIT WITHIN AN EXISTING SPORTS VENUE.

02 / ANYWELL IN DUBAI

OUR NEXT CHAPTER

Our vision
for Dubai

A distinctive Anywell experience, shaped for its setting.

Our experience in Ukraine has shaped a personal, considered approach to care. Dubai is the next expression of that philosophy, with a format that can grow from a focused club experience into a complete wellness destination.

We envision an inviting space where facial care, technology-led treatments, body recovery and thoughtful hospitality come together. The format and treatment mix can be developed around the location and local partner.

POTENTIAL TREATMENT MIX

A considered range of care, adapted to the chosen format.

DirectionPossible treatments and experiences
Facial carePersonal skincare consultations, professional care rituals, facial massage and peels.
Skin technologiesDermadrop, microcurrent, myostimulation, LED and monopolar RF.
Advanced aestheticsMicroneedling RF and facial injectables as a potential specialist-led offer within private treatment rooms.
Body & recoveryPressotherapy, body-care programmes and selected face and body devices within the extended format.
Seated recoveryComfortable chairs with LED masks and pneumatic compression trousers, especially suited to the sports-club format.

These are proposed directions for Anywell in Dubai. The final menu, technology selection and spatial layout will be shaped around the chosen format.

THREE WAYS TO BRING ANYWELL TO DUBAI

The same philosophy.
A different scale.

THE DUBAI DESIGN STUDIES

Three formats.
One design language.

Warm materials, sculptural light and the Anywell palette. Explore nine views of our proposed Dubai spaces. Select any image for a closer look.

01 / WITHIN A PADEL OR SPORTS CLUB

Anywell Sport

A quiet recovery suite inside the club. One- and two-chair configurations, with a calm interior and a direct connection to the sporting setting.

02 / AN OPEN-SPACE SKINCARE STUDIO

Anywell Open Space

An airy facial-care studio with more space between chairs, sliding privacy curtains, a curated skincare edit and a dedicated pressotherapy corner.

03 / OPEN CARE & PRIVATE TREATMENT ROOMS

Anywell Extended

A complete guest experience: open-space care, two or three private treatment rooms, and time to pause at the functional drinks bar.

Proposed design studies for Dubai. Views explore the character and possible configurations of each format; final layouts will be developed around the selected venue.

03 / THE EXTENDED SPACE

A space to arrive.
A reason to stay.

Quietly expressive interiors. Private moments of care. The easy warmth of a favourite place.

Approved design concept for an extended Anywell wellness destination in Dubai
EXTENDED FORMAT / DUBAI INTERIOR CONCEPT
ARRIVE

A welcoming first impression.

Reception and a functional drinks bar create a natural meeting point, setting the tone from the first moment.

UNWIND

Privacy where it matters.

Dedicated care rooms support focused consultations, personal treatments and a calm guest experience.

CONNECT

Time beyond the treatment.

A considered lounge and retail edit bring conversation, discovery and everyday rituals into the space.

THE FUNCTIONAL DRINKS BAR

Wellness,
in a glass

Thoughtfully formulated drinks that bring purposeful ingredients into an enjoyable everyday ritual.

Our Dubai vision includes a bar built around functional drinks: recipes with ingredients selected for a clear nutritional role, with flavour, composition and the guest's preferences considered together.

The proposed menu spans electrolyte blends, protein and fibre options, matcha and botanical recipes. Each drink has a clear ingredient profile and a consistent serving size, so guests can understand what they are choosing.

A DAILY RITUAL, BEFORE OR BEYOND YOUR TREATMENT.
Concept drinks for the Anywell functional drinks bar, presented on a sunlit stone table
FUNCTIONAL DRINKS / DUBAI MENU CONCEPT
01 / HYDRATION RITUALS

Fresh & replenishing.

Refreshing blends with electrolytes, developed as an everyday choice or a pause after sport.

02 / EVERYDAY NUTRITION

Protein & fibre.

Smoothies and drinks with selected nutritional ingredients, designed to complement an everyday routine.

03 / MATCHA & BOTANICALS

A considered daily ritual.

Matcha, plant infusions and signature recipes, with ingredients and caffeine clearly identified.

HOW IT WORKS

Choose your moment.
Know your ingredients.

Choose a drink for the moment, your taste and your dietary preferences. The team explains the recipe, ingredients, caffeine and allergens, then prepares it to order. Enjoy it after a workout, alongside your visit or as a daily Anywell ritual.

04 / THE GUEST JOURNEY

THOUGHTFUL FROM THE FIRST MOMENT

A relationship
that grows with you.

01

Listen.

A conversation about the guest, their preferences and what they want from their care.

02

Consider.

A personal plan that connects relevant treatments, expertise and everyday routines.

03

Care.

Specialist attention, skilled hands and a calm, welcoming experience.

04

Continue.

Follow-up, thoughtful home care and a reason to make time for yourself again.

05 / THE PARTNERSHIP

LET'S SHAPE THE NEXT CHAPTER

An Anywell vision.
A Dubai address.

We are looking for a partner who shares our ambition for thoughtful care, expressive design and exceptional hospitality. Together, we can bring the next chapter of Anywell to life.

WHAT WE BRING

  • An established brand and three-salon operating experience
  • Service curation and treatment philosophy
  • Team training and guest experience standards
  • Content, community and launch direction

WHAT WE SHAPE TOGETHER

  • The right Dubai location and Anywell format
  • Local expertise and project development
  • Investment and operating structure
  • A considered launch plan for Dubai
From shared vision to opening day

01 / ALIGNDefine the ambition, partnership structure and project scope.

02 / DEVELOPShape the location, space, service mix and operating plan.

03 / PREPAREBuild the team, refine care protocols and prepare the guest experience.

04 / INTRODUCEBring Anywell Dubai to life through a coordinated brand and opening plan.

ANYWELL WORLD / DUBAI

The next chapter
starts with a conversation.

Contact us

mariya.kaufman.mk@gmail.com

Anywell Dubai

DUBAI / PROPOSED DESIGN CONCEPT